The 2010 Volvo XC60

Volvo has launched a campaign using ski boots at Norway’s own alpine resorts. The skis were redecorated with the image of the new Volvo XC60 compact crossover SUV.

Kinda reminds me of Voltes V or the car Voltron’s feet.

Take a look at the resulting skis for yourselves:

I don’t know about you, but I love chocolate. And chocolate milk. Or milk chocolate. Coco Pops. Twix. Anything chocolate. So, when you combine chocolate and crossovers, that’s a winning combination right there (for me, at least).

That said, here’s the ‘chocolate milk’ version of Honda’s creative CRAVE ad campaign for the 2009 Honda CR-V.

The “popcorn” version of the CRAVE ads for the 2009 Honda CR-V. This is a 30-second TV spot video.

Enjoy!

One of the more interesting Crossover Vehicle marketing campaigns was the Crave campaign for the Honda CR-V. The campaign focused on equating the vehicle to cravings (cupcakes, for example) and leading off by highlighting CR-V in the word ‘CRAVE’.

Take a look at the 2008 version (click to enlarge):

CRAVE ad for the CR-V

And here is an earlier version (2006), featuring donuts:

Donut version of CRAVE ad

Now, don’t go eating your CR-V. You have to admit, the CRAVE campaign sure is scrumptious.